Top Matches
Mission Local94%
El Tecolote91%
Excelsior Action85%
Active Campaign
Flu Shot Outreach
4 publishers, 120K reach
For City Departments

Meet communitieswhere they are

Stop shouting into the void. Connect with local publishers whose audiences match exactly who you need to reach—from Chinatown elders to Mission District families.

12
City Departments
850K+
Combined Reach
89%
Engagement Rate
47
Local Publishers
The Challenge

Reaching San Francisco isn't easy

Platform Ads Miss Trust

Facebook and Instagram ads reach eyeballs, but not trust. Your public health message gets scrolled past like every other ad.

Broad Demographics Miss Nuance

Targeting "Spanish speakers in SF" misses the difference between a Salvadoran family in Excelsior and a tech worker from Madrid.

No Local Infrastructure

You know community media exists. But finding them, vetting them, getting them into the vendor system—it's a full-time job.

Resonate solves this

Pre-vetted community publishers. Verified audiences. Streamlined procurement. Your message through voices the community already trusts.

  • Audience-verified publishers
  • Neighborhood-level targeting
  • Procurement-compliant workflow
What You Get

Tools for effective outreach

Audience Matching

Tell us who you need to reach. We'll show you publishers whose verified audiences match your target demographics.

Campaign Management

Plan, launch, and track campaigns across multiple publishers from one dashboard. See what's working in real-time.

Procurement-Ready

All publishers are registered city vendors. Orders generate procurement-compliant documentation automatically.

Real Results

Example campaigns

Public Health

Flu Shot Campaign - Chinatown

Target: Cantonese-speaking seniors in Chinatown

Publishers: Chinese language community newspaper Instagram, Chinatown community center newsletter

3x engagement vs. platform ads
Emergency Management

Earthquake Preparedness - Citywide

Target: Renters across all SF neighborhoods

Publishers: 12 neighborhood blogs and community newspapers

120K impressions, 89% view rate
Recreation & Parks

Summer Programs - Bayview

Target: Families with children in Bayview-Hunters Point

Publishers: Bayview community pages, local church bulletins

47% increase in program signups
Small Business

Grant Program - Latino Businesses

Target: Spanish-speaking small business owners in Mission

Publishers: Mission Local, El Tecolote, Latino business newsletters

200+ grant applications
Your Journey

How it works for departments

1

Define Your Audience

Tell us who you need to reach: neighborhoods, languages, age groups, communities. Be as specific as you need.

2

Review Matched Publishers

See publishers whose audiences match your targets. View their reach, engagement rates, audience demographics, and pricing.

3

Build Your Campaign

Select publishers, define deliverables, set timelines. Provide creative assets or let publishers create authentic content.

4

Place Orders & Track Delivery

Generate procurement-ready orders. Track when content goes live. Confirm deliverables. Measure impact.

We tried platform ads for months with minimal results. Through Resonate, we reached 40,000 Cantonese-speaking seniors through just three community publishers. The engagement was 10x higher because these are sources the community already reads.
James Wong
Public Information Officer
SF Dept of Public Health

Ready to reach your community?

Set up your department account and create your first campaign. We'll walk you through defining your audience and finding the right publishers.

Get Started